Campaign guidance
What makes a strong newsletter email
Use these checks to decide what belongs in the issue before generation, then review the draft as a reusable editorial asset.
Before you generate
Start with the sections your next issue actually needs
A useful newsletter template starts from repeatable editorial decisions, not decoration. Give Emailgic the audience, cadence, section order, and one primary reader action.
- Lead story, secondary updates, links, and CTA priority
- How much copy each section should carry on mobile
- Which sections should stay reusable across future sends
Before you send
Check the handoff details that usually break newsletters
The same newsletter idea needs different handling in Outlook, Mailchimp, and ESP workflows. Use the platform guidance before saving the template as a repeatable asset.
- Conservative width and fallback-safe spacing for Outlook-heavy lists
- Reusable content blocks for Mailchimp campaign assembly
- Preview text, image fallback, and CTA checks before the first send