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Resources

Blog, tools, and guides for better email work.

Start with the format that matches the job: editorial depth, a practical checklist, or a concise guide for an email template decision.

Editorial

Blog

Longer guides on lifecycle email strategy, production QA, reusable templates, and campaign operations.

Klaviyo Welcome Flow Checklist: 7 Emails Every Store Should TestA welcome flow should feel like a thoughtful handoff from signup to first purchase, not a stack of discount reminders.AI Email Generator vs Email Template Builder: Which One Should You Use?The real choice is not AI versus manual control. It is where your team is stuck in the production workflow.Abandoned Cart Flow Examples: What to Send at 1h, 24h, and 72hThe best cart sequence does not repeat the same reminder three times. It changes the reason to return.

Free utilities

Tools

Checklist-style resources for reviewing flows and turning operational gaps into better email briefs.

Klaviyo Flow Audit ToolAudit lifecycle triggers, timing, exclusions, creative, and ESP handoff readiness before rebuilding a flow.

Practical guides

Guides

Short decision pages for newsletter templates, AI email generators, ESP compatibility, and campaign structure.

How do you create a newsletter template?Start with the audience, define one newsletter goal, outline repeatable sections, then generate a responsive HTML email template you can reuse.How do you create a newsletter template in Outlook?Use a conservative single-column HTML layout, keep width around 600px, avoid fragile CSS, then paste or import the finished newsletter into Outlook.How do you create a newsletter template in Mailchimp?Design the repeatable newsletter structure first, generate the HTML and copy, then bring the sections into Mailchimp as a reusable campaign template.