Campaign guidance
What makes a focused promotional email
Clarify the offer and conversion path before generation, then check that urgency and proof support the same action.
Offer brief
Make the promotion easy to understand
Promotional emails work when the offer, audience, deadline, and CTA are obvious. Give Emailgic the offer mechanics before asking for design polish.
- The exact discount, bundle, bonus, or product focus
- Who should care about the offer and why now
- Whether urgency comes from time, quantity, season, or behavior
Before you send
Protect the conversion path
A promotional draft should not scatter attention across many actions. Review hierarchy, proof, and CTA placement before exporting.
- Keep one primary CTA label for the main offer
- Use proof or product context before heavy urgency
- Check that secondary links do not compete with the conversion goal