Featured articleLifecycle checklist9 min read
Klaviyo Welcome Flow Checklist: 7 Emails Every Store Should Test
A welcome flow should feel like a thoughtful handoff from signup to first purchase, not a stack of discount reminders.
Emailgic Blog
Field notes for better lifecycle email work.
Practical essays on lifecycle flows, campaign briefs, QA checks, reusable templates, and the production decisions that make email work easier to ship.
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