What is an email campaign flow?
An email campaign flow is a planned sequence of emails connected by timing, audience intent, and a goal. Emailgic starts with the flow plan before generating the individual email designs.
Campaign Flow
Turn one campaign goal into triggers, waits, splits, subject-line direction, node briefs, and responsive email templates. Sync supported ESP drafts or export a setup package for review before activation.
New Subscriber Welcome Series
Plan, generate, then export
Flow types
Onboard new subscribers with a timed brand story and first offer.
Open flowRecover purchase intent with reminders, proof, and a careful incentive.
Open flowBuild teaser, announcement, proof, and final-call emails for a launch.
Open flowEducate customers after purchase and guide them toward the next action.
Open flowRe-engage inactive customers with value reminders and a final choice.
Open flowStart from your store, audience, offer, and ESP context. Emailgic drafts the flow structure, timing, email roles, and template briefs around your goal.
How it works
Campaign Flow is built for teams who need structure, timing, creative direction, and responsive email templates before they build or activate in their ESP.
Share the store, campaign goal, audience, offer, and target ESP. Shopify and Klaviyo are common starting examples, not requirements.
Review a structured flow plan with timing, trigger, assumptions, and narrative arc.
Generate each email node from its design brief and subject-line direction.
Edit the flow or individual emails, then sync supported ESP drafts or export a setup package.
Plan contents
Trigger recommendation
Send schedule
Narrative arc
Recommended email count
Subject line directions
Preview text directions
Node-level design briefs
Supported ESP sync or setup notes
Examples
2-3 emails
Started Checkout trigger, 2-hour first wait, purchase check, and cart-focused copy.
4 emails
Immediate welcome, two 2-day waits, trust-building, product discovery, and offer reminder.
4 emails
Placed Order trigger, fulfillment-aware wait, usage tips, review request, and replenishment path.
3-4 emails
Inactive customer segment, value reminder, preference option, and final respectful choice.
Start from your store, audience, offer, and ESP context. Emailgic drafts the flow structure, timing, email roles, and template briefs around your goal.
An email campaign flow is a planned sequence of emails connected by timing, audience intent, and a goal. Emailgic starts with the flow plan before generating the individual email designs.
Emailgic can prepare supported lifecycle flow plans, responsive HTML emails, setup notes, and draft assets for supported ESPs. Klaviyo is one common example. You still review, QA, and activate inside the ESP.
No. Emailgic prepares the plan, email designs, export package, and supported draft assets. Your ESP remains the activation layer, data source, and source of truth.
Yes. You can revise the overall plan or focus on one node, such as the second welcome email or final cart recovery reminder.
Yes. Campaign Flow is built around package export, including flow instructions, node briefs, subject-line direction, and generated email templates for setup in your ESP.
Emailgic is designed for marketing, lifecycle, ecommerce, launch, newsletter, and retention emails. It is not primarily a cold outreach sequencer.
Start from a store, campaign goal, or lifecycle moment. Review the sequence, generate each email node, then sync supported drafts or export the setup package.