Quick answer · Promotional · 2 min read
How often should promotional emails be sent?
Set frequency by audience engagement and campaign intent rather than fixed calendar volume.
In this guide
The answer
Direct answer
Frequency should be adaptive. High-intent segments can tolerate more sends than cold or low-engagement segments.
Where this guidance fits
Best fit
- Ecommerce lifecycle teams
- Seasonal promotions
- Retention campaigns
Common mistakes
- Using one send cadence for all segments
- Increasing volume without relevance controls
- Ignoring unsubscribe and complaint signals
Put this guidance into practice
Outline a segmented promotional cadence strategy with different frequencies for high, medium, and low engagement cohorts.