Quick answer · Promotional · 2 min read

What mobile layout rules matter most for Klaviyo campaigns?

Use single-column hierarchy, strong spacing, and high-contrast CTAs for reliable mobile scanning.

In this guide

The answer

Direct answer

Mobile performance improves when templates are designed for thumb scanning first, then adapted for desktop.

Where this guidance fits

Best fit

  • Klaviyo promos
  • Lifecycle flows
  • Retention sends

Common mistakes

  • Using cramped multi-column blocks on small screens
  • Tiny CTA tap targets
  • Insufficient spacing between sections

Put this guidance into practice

Generate a Klaviyo-ready mobile-first email with single-column hierarchy and tap-friendly CTA spacing.

Tools that help

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