Answer
When should unengaged subscribers be sunset from campaigns?
Sunset after repeated non-engagement despite reactivation attempts, based on list health thresholds.
Direct Conclusion
List quality beats list size. Sunset policy protects deliverability and improves overall campaign efficiency.
Best For
- Mature lifecycle programs
- Deliverability recovery
- Large subscriber bases
Common Mistakes
- Keeping long-term inactive users indefinitely
- Skipping win-back attempts before suppression
- Using identical criteria for all audience segments
Reusable Prompt
Design a sunset policy with re-engagement checkpoints, suppression thresholds, and exception rules.
Generate the template
Turn this guidance into a responsive HTML email template with campaign structure, editable copy, and ESP-ready output.