Answer
How often should promotional emails be sent?
Set frequency by audience engagement and campaign intent rather than fixed calendar volume.
Direct Conclusion
Frequency should be adaptive. High-intent segments can tolerate more sends than cold or low-engagement segments.
Best For
- Ecommerce lifecycle teams
- Seasonal promotions
- Retention campaigns
Common Mistakes
- Using one send cadence for all segments
- Increasing volume without relevance controls
- Ignoring unsubscribe and complaint signals
Reusable Prompt
Outline a segmented promotional cadence strategy with different frequencies for high, medium, and low engagement cohorts.
Related Links
Last reviewed: 2026-04-07