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Referral Program Launch

The email content effectively communicates the referral program's benefits and encourages action through clear, concise messaging. The structure is logical, with a strong introduction, a straightforward explanation of the rewards, and a compelling call to action. By addressing the audience's needs for recognition and reward, the email fosters engagement. Furthermore, it aligns well with marketing goals of driving sales and customer participation. To enhance the content, incorporating testimonials could build trust, using bullet points would improve readability, and introducing a sense of urgency might drive quicker responses.

Email Content Example

Dear [FIRST_NAME],

At [BRAND_NAME], we know our customers are our best advocates. That's why we're excited to introduce our referral program—your chance to earn rewards by sharing your positive experiences with friends and family!

Here’s how it works:

  • For every referral you send our way who purchases a vehicle under $15,000, you will receive $200.
  • If the purchase is over $15,000, your referral fee increases to $300.

Joining is easy! Simply fill out our referral form, and if your referral buys a car, you’ll receive your reward—no questions asked. It takes just 60 seconds to get started!

The best part? There’s no limit to how many people you can refer! The more referrals you send, the more you earn. Plus, we offer exclusive discounts and promotions to our valued customers.

[REFER NOW!]

Thank you for being a part of the [BRAND_NAME] family. We appreciate your support!

Best,
The [BRAND_NAME] Team


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