The email content effectively aligns with the promotional objective by clearly presenting the health checkup packages and the associated discount. The structure is coherent, with a strong opening that captures attention and encourages action through compelling CTAs. Each section is concise, focusing on the benefits and offerings, which are relevant to the target audience. The tone is friendly and supportive, which resonates well with potential customers.
To enhance the email's effectiveness, consider adding customer testimonials to build credibility and trust, incorporating more direct language in the offer to create urgency, and ensuring that the 'How to Book' section stands out visually. Overall, the email is well-structured and addresses the audience's needs, motivating them to take action while providing clear value.