The email effectively aligns with best practices for enrollment promotion by clearly outlining the university's value proposition and upcoming deadlines. The structure facilitates easy navigation, with a direct appeal to the reader's desire to make a difference. The use of engaging language, such as 'Are you ready to make a difference?' and 'Join a community that is passionate about growth and change,' captures the audience's attention and motivates action. The inclusion of CTAs related to scholarships and applications is strategic, ensuring that recipients know how to proceed. However, the email could benefit from more storytelling elements to create a deeper emotional connection. Additionally, more specific CTAs and visual enhancements would further improve engagement.
Email Content Example
Dear [FIRST_NAME],
Are you ready to make a difference? At [SCHOOL], we believe that education is not just about learning; it's about shaping the future. By earning your degree with us, you’ll start making a difference from day one.
Do you have what it takes to be a [MASCOT]? Join a community that is passionate about growth and change. Our students share experiences that extend beyond the classroom, creating lifelong friendships and impactful connections.
Watch our latest video where students from the class of [YEAR] share their journeys and why they chose [SCHOOL]. Discover the opportunities that await you!
Don’t Miss These Upcoming Deadlines!
- Scholarships: All applications for University-sponsored scholarships must be submitted by August 10th. If you have any questions, please reach out to [CONTACT_EMAIL].
- Early Applications: Ensure all necessary items are submitted by August 15th to take advantage of early application benefits.
- All Applications: The deadline for all applications for the 2023 school year is September 31st. To learn more about application requirements, click below.
[View All Scholarships] [Early Application Details] [Application Requirements]
We look forward to welcoming you to [SCHOOL]!
Best regards,
[YOUR_NAME]
[YOUR_POSITION]
[CONTACT_EMAIL]